Introducing the 2020 Democratic National Convention Visual Identity
On August 17-20th, the Democratic Party will come together to formally nominate the next president and vice president of the United States at our 2020 Democratic National Convention in Milwaukee, Wisconsin.
It is an opportunity to show the American people what we stand for as a party, unite around our shared values, and showcase everything Wisconsin has to offer.
Our visual identity reflects our party, and this year’s convention
We started by referencing past Democratic conventions, iconic Americana, and the values, landmarks, and culture that makes Milwaukee & Wisconsin beloved.
Our 2020 Visual Identity
Our visual system is inspired by the Wisconsin state motto, “Forward,” and the Democratic party’s vision for positive progress in America.
Designed for all
Our audience was our top priority in developing all aspects of the visual system. We champion accessibility, flexibility, and simplicity to ensure the system’s success.
Our bold color palette reflects America and our party
Classic Democratic cyan comes together with traditional red, white, and blue Americana. High contrast color pairings are used to ensure our palette’s legibility.
American Flag Blue
American Flag White
American Flag Red
And has a heart of gold
From beer, to cheese, and across the Hoan bridge onto the People’s Flag of Milwaukee, the Cream City and state runs gold.
of Midwestern charm
Our typeface, Neue Haas Grotesk, is approachable and confident, with welcoming legibility. It reminds us of the strong sense of community Wisconsinites share.
“Oh you betcha.”
Shirley from Manitowoc
“Where’s the bubbler?”
Joe from Waukesha
Ruth from Milwaukee
It’s always progressing
Our visual identity uses simple, expressive motion to show the Democratic party’s role in advocating for positive progress.
Our system is flexible
Our identity system is designed to easily scale and evolve across all materials leading up to the convention.
...But we’re just getting warmed up
In the months leading up to our August convention, we’ll be working with the Wisconsin community to create a convention experience that reflects our shared views, values, and stories.
Follow along and join the conversation as we count down to the convention!